Travel Tips

London Pass Review: Is the London Pass Worth It? (Updated for 2024)

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As I planned my first trip to London – way back in 2011 –, I was nervous. It was my first international trip, and while I was excited too, there was just so much to learn, plan, and do. I was also paying for the trip with gift money and wanted to make it last as long as possible.

I was on the lookout for any way to visit London on a budget (Stay in a cheap hostel in Canary Wharf, literally miles from everything I wanted to do? Check!). Then I learned about the London Pass, and how much it can save. As a first-time international traveler, I was uncertain about dropping $100+ for a discount card, but I decided to take the leap – and my gosh, I put that first London card to work on that trip!

London Pass Review Hero

Over a decade later, I decided it was time to try using the London Pass again to see – is the London Pass still worth it? Does it still save you money, or do you end up running yourself ragged in an attempt to save a few quid? (Quid, as the Brits use it, being shorthand for pounds – a bit like “Bucks” in the U.S. or “Loonies” in Canada.)

Based on my two experiences, I’ve put together (and updated) my London Pass review to help you understand whether the investment is worth it and how much you might save by purchasing a London Pass for your trip.

This post was originally published in January 2021, and was updated most recently in May 2024.

What is the London Pass?

If you’re reading London Pass reviews, you probably already know what the London Pass is. But in case you don’t here’s a quick explanation:

The London Pass is a digital card you can use to receive free admission to London attractions for a set number of consecutive days.

While the London Pass used to come as a physical card, it is now only available via the digital London Pass app.

You can purchase the card for a number of different days (more below) and it will grant you free admission to London attractions (also more below) as well as discounts and deals at other attractions.

Let me break it down with more specifics.

Attractions included in the London Pass

The main value of the London Pass is in providing free access to almost 100 attractions (96 as of today!) across London (and in the surrounding countryside); if you compare the cost of admission with the London Pass, they claim you can save an average of 45%. There are also special benefits at other attractions that either already have free entry or offer a discount/special offer for London Pass holders.

Based on my list of must-see London attractions, here are some of the most popular attractions you can access for free with the London Pass:

There are also all kinds of other attractions included or discounted with the London Pass, including Madame Tussauds, Shakespeare’s Globe, Buckingham Palace, and Kew Gardens. (Each of these links takes you a dedicated review of the experience here on my site!)

Some attractions also offer fast-track (skip-the-line) access in addition to free admission. While the London Pass doesn’t cover every attraction in London, it definitely covers many of the most popular and more than enough to fill your entire London itinerary, no matter the length.

Which Length of London Pass to Book

When you purchase a London Pass, you choose the number of consecutive days you want it to be active. As of May 2024, you can choose a London pass in any duration between 1 and 7 days, or 10 days.

This is a huge expansion of the options they used to offer when I bought my first London Pass a decade ago; back then, I bought a 3-day London Pass, and I think it might have been the longest pass they offered at the time!

In terms of deciding which length of London Pass to buy, it’s sort of a personal decision based on your London itinerary. I recommend planning your itinerary, then looking at the London Pass list of attractions to see which ones you’ll visit each day.

You might discover that you’re visiting 7 attractions over three days, and another one the following day; maybe you could squeeze in that final attraction and just book a 3-day London Pass (instead of paying for the 4th day). Or you might determine that the timing and admission for that final attraction doesn’t make sense on day 3, so you buy a 3-day London Pass and just pay admission on day 4.

How Much Does the London Pass Cost?

Here is a breakdown of the price for the London Pass:

London Pass LengthAdult PriceChild Price
1 Day£114£74
2 Days£159£99
3 Days£179£114
4 Days£204£119
5 Days£219£124
6 Days£229£129
7 Days£244£139
10 Days£269£144

There’s one big change from 2023 (when I last updated this review and used the London Pass) to 2024: there is no longer a kids pricing option. As you’ll see, I think this is a big problem!

How Much Can the London Pass Save You?

Obviously, the primary value of the London Pass is in saving you money. While your own itinerary will surely be unique, I wanted to price out an itinerary to give you an example of the savings you could experience.

My First London Trip (3-Day London Pass

As part of writing the first version of my London Pass review, I went back into my old files and blurry/bad photos from my first London trip in 2011. I looked through my super-detailed, highly-planned itinerary and used that to come up with a list of the London Pass attractions I visited*, and how much they cost today (adult/child):

  • London Bicycle Tour – £44.95 (£34.95 for kids)
  • Tower Bridge – £13.40 (£6.70 for kids)
  • Royal Observatory Greenwich – £20 (£10 for kids)
  • St. Paul’s Cathedral – £25 (£10 for kids)
  • Thames Boat River Cruise – £22.10 (£11.05 for kids)
  • The Monument – £6
  • Tower of London – £34.80 (£17.40 for kids)
  • Wellington Arch – £5.90 (£3.10 for kids)
  • Windsor Castle – £33 (£16.40)

Using those prices versus today’s London Pass pricing, here are the savings you could experience if you visited the same attractions:

Solo Traveler:

  • Cost without London Pass: £264.75
  • Cost of 3-day London Pass: £179
  • Savings: £85.75 (33%)

Family of Four:

  • Cost without London Pass: £760.70
  • Cost of 3-day London Passes: £568
  • Savings: £192.70 (25%)

That savings is not quite the 45% that the London Pass claims but still a significant amount – enough for a few pints or an extra attraction/tour that isn’t included in the pass. It’s also worth noting that my savings calculation doesn’t count several attractions and experiences I did that were part of the London Pass but aren’t anymore (Like the Jack the Ripper Walking Tour I did with London Walks.)

Example: 10 Days in London w/ 4-Day London Pass

On my most popular London itinerary (for 10 days), I suggest visiting the following attractions that are part of the London pass on four of the days in the 10-day itinerary:

  • Buckingham Palace (The King’s Gallery) – £32 (£16 for kids)
  • Cutty Sark – £20 (£10 for kids)
  • Kensington Palace – £24 (£12 for kids)
  • Royal Observatory Greenwich – £20 (£10 for kids)
  • St. Paul’s Cathedral – £25 (£10 for kids)
  • The Monument – £6
  • The Shard – £37
  • Tower Bridge – £13.40 (£6.70 for kids)
  • Tower of London – £34.80 (£17.40 for kids)
  • Wellington Arch – £5.90 (£3.10 for kids)
  • Westminster Abbey – £29 (£13 for kids)

And here’s a comparison with the cost of the London Pass:

Solo Traveler:

  • Cost without London Pass: £238.10
  • Cost of 2-day London Pass: £204
  • Savings: £34.10 (14%)

Family of Four:

  • Cost without London Pass: £758.60
  • Cost of 2-day London Passes: £646
  • Savings: £112.60 (15%)

Again, the savings isn’t quite as high as London Pass claims their site – but £100+ in savings for a family can mean an extra dinner somewhere nice!

My Most Recent London Trip (2-Day London Pass)

Here’s one final example, to try and make the case for why I consider the London Pass essential for your first London visit – or any London visit! On my most recent trip to London in August 2023 (my 12th visit since living there!), I received a complimentary two-day London Pass; here are the attractions I visited:

  • 1-Day Hop-On Hop-Off Bus Tour – £44 (£35 for kids)
  • St. Paul’s Cathedral – £25 (£10 for kids)
  • The Monument – £6
  • Tower of London – £34.80 (£17.40 for kids)
  • Thames Boat River Cruise – £22.10 (£11.05 for kids)
  • Westminster Abbey – £29 (£13 for kids)

And here’s a comparison with the cost of the London Pass:

Solo Traveler:

  • Cost without London Pass: £160.90
  • Cost of 2-day London Pass: £159
  • Savings: £1.90 (1%)

Family of Four:

  • Cost without London Pass: £506.70
  • Cost of 2-day London Passes: £516
  • Savings: -£9.30 (0%)

Now I’ll be honest: I only did one thing on the first day – the HOHO bus – because I hopped on the day I arrived and only had about four hours that day for sightseeing. As you can see, it’s important to plan which attractions you want to visit and what in order to ensure you get meaningful savings with the pass! That brings me to…

Tips to Make the Most of Your London Pass

If you’ve decided to book a London Pass, here are a few more tips to help you make the most of it. As I mentioned at the beginning, I am a cost-conscious traveler, so I don’t want you to spend money on the London Pass then not get as much out of it as you can!

1. Map Out Attractions in Advance

The key to getting the full savings value of the London Pass is to have an organized, logical order of attractions you want to visit. Here’s the process I would follow to achieve that:

  1. Write a list of every London attraction you want to visit
  2. Identify which ones are in the London Pass
  3. Map out all of the London Pass attractions you want to visit
  4. Design a route to visit them in the number of days’ Pass you plan to visit

If you don’t focus on visiting discounted/free attractions during your London Pass dates, or you spend a lot of time traveling between attractions and not actually visiting them, you might end up not saving money!

2. Start Your London Pass in the Morning

Your London Pass is good for the set number of consecutive calendar days you purchase. That means that “Day 1” starts on the first day you use it – whether that’s 8am or 6pm. Day 2 begins at midnight in either case.

To make the most of your first day, be sure to activate your London Pass first thing in the morning (i.e. go to a London Pass attraction in the morning of your first day). You’ll then get the most out of Day 1 on your pass, no matter the length of your London Pass.

(This is something I learned first-hand by starting my 2-Day London Pass at around 4pm; I only got to one thing that day, and it made the savings for my pass a lot lower.)

3. Double-Check Admission Prices when Traveling with Kids

If you are visiting London with kids I recommend just double-checking whether the London Pass will save you money for kids. Almost all attractions offer reduced admission for children and this may end up being roughly the same or potentially less without the London Pass. (Yes, you might end up spending more on the London Pass than just visiting on your own!)

Once you’ve picked the attractions you want to do, it’s worth doing the math for children’s admission to ensure you don’t end up paying extra for your kiddos.

Where to Buy the London Pass

If you’re sold and wondering where to buy a London Pass, the answer is simple: online!

While you used to be able to purchase the London Pass online, in-person (an office in London), and through some retailers like Costco, now it’s all simple in one place. You can purchase the London Pass through the official website.

When you purchase, you can decide whether to receive your pass digitally (on your phone) or by mail. I prefer to receive physical goodies, so I recommend receiving your pass and accompanying guidebook by mail.

Still have questions about purchasing the London Pass, or what I’ve shared in my London Pass review? Let me know in the comments below!

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Valerie fell in love with London on her first trip to the city way back in 2011. Since then, she spent a year living in London and visits as often as she can (you can find her recent trip recaps here!). She launched LOMM in 2021 to help other travelers fall in love with her favorite city on earth.

8 Comments

  • Tina Weaver

    We are planning a Sept 14 day trip to London. Is the London Pass to be used on consecutive days only? So if o e day we rest and walk around we’ll be charged for that day? If so I need to plan 4 days M-thurs then do walking and shopping on the weekends.
    I loved your article except for the ads and the sudden detours to pages I hadn’t wanted to see.
    I’m in the USA so I will get the digital pass. Thank you for suggesting I get the Oyster pass at the same time.👍
    I hope to find a central hotel with IHG where we can use our points
    Tina Weaver

    • Avatar photo

      Valerie

      Tina, hi! Yes, it is for consecutive days, so you will need to plan it the way you said. Good luck planning the rest of your trip.

      • Janet Crawley

        Hi Valerie,
        Thanks for putting together the list of things to do in Greenwich & the post on London Pass, such alot of good info here! My first time going to the UK and I’m on my own so all advice is greatly appreciated, glad I read your post as you have brought to my attention things like London pass and the oyster card & the money saving ways of getting the most of my travel dollar.
        A huge thanks 😊

        Kind regards
        Janet

    • Chris Cavolo

      What’s an oyster pass? Thanks for your input. It’s been helpful and well justified! We are going. Next month and I bought the pass

  • Katherine Unsworth

    Hi, if I and my partner went for two days, would you say the pass is worth it, and if so (or not- would love your reccommendations either way), what would be your most recommended tour spots for that time frame?

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